News
CLA Acquires NEMA-South
Chuck Latham Associates announces the acquisition of NEMA-South.
CLA has tirelessly endeavored to expand its strong presence in the independent pet market, and in NEMA-South has found a partner with similar high values and strong ethics, complementary market coverage, and a robust vendor base. The combination of CLA and NEMA-South will provide retailers and manufacturers expanded sales and marketing opportunities and a broader range of services than ever before.
NEMA-South is a leading pet specialty manufacturer’s rep firm in the South Central and Southeastern United States. Founded by Doug King in 2002, NEMA-South is a team of hard-working pet retail experts that have earned their outstanding reputation in the markets they serve.
Please join us in welcoming NEMA-South to the CLA Family!
CLA’s Michael Johnson selected to speak at SuperZoo University.
Michael Johnson, CLA’s Vice President of Marketing & Information, has been chosen to speak at SuperZoo University at SuperZoo in Las Vegas September 2011. CLA has made great strides in understanding consumer behavior, and Mr. Johnson will be discussing how to leverage consumer research to identify opportunities and grow sales.
http://www.superzoo.org/superzoo-university/seminar-descriptions
Seminar Overview: The consumer should be the center of the retailing universe. Yet many retailers and manufacturers have only a limited understanding of who their consumers are, what they need and want, and why they buy. Chances are your organization is highly interested in gaining the advantage over your competition through better use of consumer information, but perhaps you’re not sure where to start, how to finish, or anything in-between. You’re in luck – SuperZoo U can help! Michael Johnson, a veteran analyst, researcher and speaker, and the VP of Marketing at Chuck Latham Associates, will discuss the power of consumer research in the Pet Industry. Through the use of real-world research and marketing examples, Michael will outline how consumer insights are obtained, analyzed, and optimally utilized to hone sales, marketing, and product development efforts. Don’t miss this fascinating lecture!
Please join CLA in Las Vegas for this exciting seminar!