Retail Service
At Chuck Latham Associates, Inc. we feature coast-to-coast and Canada coverage with our experienced retail merchandisers. And we’re very good! We’ve built a reputation in the industry of developing strong in-store relationships to achieve all of our customers’ service goals.
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Our retail team is not your typical merchandising force. We believe that for a retail service team to be successful, it must first begin with employees and not independent contractors. Our Retail Sales Associates (RSAs) are focused on selling your products. We are able to furnish you with in-store eyes and ears, producing much more than the shelf audits and reset work of a typical merchandising company.
The RSAs strive to build mutually beneficial relationships with store and field management, working to maintain quality communications with them and developing their respect and trust. Some of their duties are to educate store management and personnel about CLA manufacturers, products, issues and promotions.
The RSAs track results, achievements, competitors, customer satisfaction, and complaints, as well as provide feedback in a timely and confidential manner to each manufacturer.
Full Range of Services
Our highly trained and well-organized field teams can handle all of your retail service needs. From cut-ins to demos to one-on-one grassroots marketing, we’ve got you covered.
Dedicated Service Call Objective
Through consistent, professional, and timely scheduled call coverage CLA provides the ability to impact current shelf condition and securing future distribution opportunities utilizing fully trained dedicated full service sales and service representatives
Customized Communication and Reporting
CLA’s Client Services provide a dedicated “single point” of contact to ensure the highest level of communication and delivery of all reporting and communication needs.
Client services
- Experienced team with retail and IT experience
- Sole focus is on customer service and “back stage” logistics
- Advanced planning and forecasting
- CLA planning calendar
- Quality assurance audits
- CLA manages all activities using a structured process flow
- Planning calendar leads to more successful execution
Detailing
Need a cost effective method to get your products on independents’ shelves?
- We have a dedicated team that focuses on selling products to key independents nationwide
- Products can be shipped direct or through distribution
- Sales programs tied to your marketing campaigns
- Sales call frequency can be either monthly or quarterly
- Product knowledge training
- Web-based training for store and distributor personnel
- Distributor ride-a-longs
Demos
Our experience at the retail level has led CLA to expand our offerings into product demonstrations, events, and experiential marketing.
We have systems in place to design and deliver your programs on a national level. You should choose CLA for your demo/event beeds because:
- Our demo people are “pet people” who are experienced in selling pet products
- Real-time reporting gives you immediate feedback
- We have strong store rapport
- We provide coordinated sales and operations efforts with your retailers
- Every rep is trained on the The CLA Way, product lines, and selling strategies
- We don’t just demo a product, we sell it
- Our reps are employees, not independent contractors
Surge Projects
At CLA, we have a nationally proven service force capable of completing large scale service projects with the highest level of quality. Our Project Manager will work with your company to assure the quality of your project from inception through the design, execution, reporting, and quality assurance stages. Our associates have developed strong relationships at the retail level, which are beneficial in the completion of your project goals. Our real-time data collection and reporting system assures you of immediate feedback on the progress of your project.