About CLA
CLA was founded in 1984 by Chuck Latham as a manufacturer’s rep specializing in pet specialty and farm and feed in the western U.S.
Today we are a national organization, with nearly 1000 employees providing sales calls and retail services at retailers and distributors spanning the Pet Specialty, FarmAg and Veterinary channels. CLA stands for superb value and complete customer satisfaction, and we wear our commitment on our sleeves.
The name on this card says it all.
It’s doing business with honesty, loyalty and integrity
That’s how we do business today, and it’s how we’ll do it tomorrow. This is why we’ve been the sales, marketing, and retail service agency of choice for the past 25 years.
It’s taking a simple and straightforward approach
We get results. Nearly 1000 CLA associates drive your business through Headquarter Calls & Relationship Management; Service, Project & Activity Expertise; Marketing, Analytics and Category Management; and Sales Intelligence & Insight. Nobody understands these things more and nobody does them better.
It’s providing a superior product
We are an employee based company. In fact, we have several retail associates that have been with us for over 5 years. Further, we have one of the lowest turnover rates in the retail industry. We back our associates up with our expert Client Services team, which supports back-stage logistics so our RSAs can focus on your products.
It’s holding ourselves to a higher standard
We are relentless in our drive to provide you with the highest quality customer service in the industry. Our average execution rate is 99.7%, tops in the industry.
It’s investing in our people and business for success
Our people are the CLA difference. We invest in robust training programs in business management, “lean” processes, fact-based selling, category management, leadership development, negotiations, and technology to keep our people heads above the rest. Then we support our associates with the finest technology, tools, and facilities available.
It’s having fun and being proud of what you do
Why do something you don’t enjoy? We are passionate about retail and it shows in our people, processes, and performance.
It’s not about making a mistake but making it right
We don’t make many mistakes. But when we do, we fix them. And we learn from them so we don’t make them again.
It’s giving customers Peace of Mind
CLA is your “eye on the world.” We apprise, alert, inform, educate, and advocate. We minimize “surprises.” CLA provides you with peace of mind.
CLA Value
CLA proudly employs the top talent across a variety of functional disciplines. Our seasoned and specially-trained teams are dedicated to driving your sales.