The Pet Experts For Over 30 Years

Chuck Latham Associates (CLA) was founded in 1984 by Chuck Latham, an Animal Sciences major from the University of Tennessee, Martin.  A true animal lover and pet aficionado, Chuck started CLA to help pet manufacturers better navigate and sell to the then nascent U.S. Pet Specialty Market.

We’ve been launching and growing the world’s most successful pet brands ever since.

A lot has changed in the pet marketplace over the past 30 years, and CLA has continued to innovate and thrive, growing from the original one-man-show to a deep and diversified organization encompassing Sales, Marketing, Research, Analytics, Retail Service, Logistics, and Brand & Product Development – indeed, the first true national sales & marketing agency specializing in the Pet Channel.

CLA’s Growth & Acquisitions

CLA’s profound growth is a testament to Chuck’s vision and business savvy, and has been fueled both organically and via strategic acquisition:
  • TFH Retail Division 2002
  • Bruce Flantzer Group 2005
  • Daymon Worldwide PetSmart Team 2005
  • NEMA-South 2011
  • Tomas Sales 2015
  • Burns & Associates (Pet Business) 2015
Today, CLA is headquartered in Parker, CO, with regional hubs in Phoenix, AZ; San Diego, CA; and Detroit, MI.
Chuck has always said that “our product is our people,” and, as such, we have always strived to hire only the best.  We boast over 1000 pet-savvy associates coast-to-coast, ready to provide you with outstanding service in helping you meet your goals.
Whether you’re in need of sales and marketing support, looking for the best insights and advice, or searching for a great career, you’ve come to the right place.

Pet Specialty is Our specialty.